Case study

The startup founder planning her freedom

Priya is a 32-year-old tech entrepreneur in San Francisco. She earns $350K with a promising startup and has $500K in saved assets. Her business was taking off, but her finances were growing faster than she could manage them.

The Challenge

Priya was drowning in financial complexity:

  • Stock options from her startup were piling up with no clear strategy
  • Business risks were keeping her up at night
  • Tax bills were getting scarier every quarter
  • She had no roadmap to her dream of being work-optional by 50

“I felt like I was great at building my business but terrible at building wealth,” she says.

What We Did

A Boston mentor who’d attended our entrepreneur webinar connected Priya with us. In our discovery meeting, we built her a systematic wealth-building plan:

  • Diversified her startup equity into a balanced portfolio to reduce the “all eggs in one basket” risk
  • Implemented asset protection strategies to help shield both her business and personal wealth
  • Optimized her taxes through maxed-out retirement contributions and strategic planning
  • Created a clear 18-year roadmap to work-optional status

Most importantly, we gave her a month-by-month roadmap so she wasn’t second-guessing every decision at midnight.

Two years later, Priya is crushing it

  • Her net worth has grown 45% beyond just salary increases
  • Her tax burden is optimized and predictable
  • She’s on track to hit work-optional by 48 (ahead of schedule!)
  • Most importantly: she sleeps well believing her finances are bulletproof

“I finally feel like I’m building something that lasts beyond just my startup,” she says. Now she focuses on scaling her business while her wealth seeks growth automatically in the background.

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Client case studies are hypothetical, for illustrative purposes only and should not be construed as a recommendation. It may not be representative of your experience.

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